Ubisoft Free Games: Growth Strategy Deep Dive
Is Ubisoft's Free-to-Play Strategy a Winning Move? Ubisoft, a major player in the video game industry, is aggressively pursuing a free-to-play (F2P) strategy, a significant shift from its traditionally premium model. This deep dive analyzes Ubisoft's approach, examining its strengths, weaknesses, and the potential for long-term success. The company’s strategy hinges on a two-pronged approach: offering fully free games like Brawlhalla and leveraging free trials of its Ubisoft+ subscription service to convert free players into paying customers....